We have prepared a detailed guide that covers all questions regarding gambling marketing. Our article will explain the legal operation of affiliate marketing companies in various jurisdictions.
Gambling Affiliates: Get Licensed, Get Legal, Get Paid More
In most countries, companies responsible for online gambling promotion are required to receive affiliate & marketing gambling licenses. For instance, some countries, like Sweden, the UK, and the USA, have stricter regulations than other top-rated jurisdictions.
Do you have doubts that affiliate marketing companies in the gambling area need to get licenses? Here is a list of the main reasons why it is so essential to obtain a special permit:
Legal Pilot can help you obtain an affiliate license to work according to online gambling marketing compliance regulations on the chosen markets. We have partnerships in top-rated jurisdictions and may assist you with a quick obtaining of the permit required for your activity.
Start application process with our team
Media Affiliate Licensing Requirements And Regulations
Before promoting online casino services, you should closely understand international affiliate regulations in gambling. We have described gambling marketing legal requirements across top-rated markets, highlighting the main details.
Our lawyers have been working in the legal area for over 7 years, we know all gambling affiliate licensing requirements in different regions.
Let’s start with Greece and Romania: Greece and Romania are two European countries with specific requirements for media affiliate licensing. Therefore, you need official permits if you plan to provide marketing services for gambling companies in these regions. Fortunately, Legal Pilot operates in these jurisdictions that issue gaming licenses for affiliates, so we can help you obtain the required permit.
Both countries have solid regulatory frameworks for online gambling and a transparent licensing process. Gambling media affiliates with licenses from these regulators may access the global European market as well, counting on more profit.
Legal Pilot is a legal agency that helps in obtaining affiliate & marketing gambling licenses for media companies. As we have a lot of experience in this area, we know all the legal nuances and pitfalls and can receive the necessary permits on favorable terms. Below, we describe some crucial details about Greece and Romanian media affiliate licenses.
Greece Media Affiliate License
In Greece, the Hellenic Gambling Commission (HGC) is the regulatory body responsible for monitoring the activities of gambling websites. It consists of 9 members appointed by the Ministry of Finance. This body is also responsible for issuing licenses to media partners for online casino gambling and sports betting marketing. Companies planning to promote their activities within Greece must ensure their partners fully comply with the HGC’s requirements. Affiliates must promote responsible gaming and protect the interests of players. Here is a list of the benefits of obtaining an affiliate & marketing gambling license in Greece:
- Properly controlled market. HGC closely regulates all online gambling activities, including media affiliate companies. Thus, your company will operate in a stable environment, counting on a positive reputation.
- Extensive licensing opportunities. Greece is an attractive jurisdiction for media affiliates seeking legitimate work opportunities in the European gambling market.
- Increasing market. Since Greece’s online gambling market has been growing, the demand for affiliate marketing services for promotion is also increasing. Therefore, you have more business opportunities.
Our company will help to obtain an affiliate & marketing gambling license for legal media activities. We cooperate with local partners in Greece, simplifying your way to operation in the market.
Romania Media Affiliate License
Romania is a favorable jurisdiction for obtaining a license to promote online gambling activities. A key advantage is that both local media companies and those based in the EU are also eligible to apply for the Romanian license. The relevant permit is a Class II license issued by the National Gambling Office (ONJN).
Affiliate companies must enter into formal agreements with licensed casino operators and ensure their marketing activities comply with responsible gambling standards and anti-money laundering regulations.
Holding this affiliate & marketing gambling license allows you to operate both within Romania and across the EU. Fast licensing guarantees that you can start your business in the shortest possible time – and with our assistance, the application process becomes even quicker and more straightforward.
Regulatory Frameworks Across Other Key Markets:
Let’s also take a look at the United Kingdom:
Affiliate marketers working with gambling operators must adhere to UK regulations, including:
- Compliance with advertising rules set out by the UK Advertising Standards Authority (ASA).
- Ensuring that their marketing does not encourage underage gambling or target vulnerable individuals.
- Promoting responsible gambling messages in their content.
The gambling operators with which affiliates work must be licensed by the UK Gambling Commission.
It’s also worth exploring how affiliates operate in Malta since this is a top-rated jurisdiction for casino operators. Affiliates in Malta do not need a separate license from the MGA unless they are directly involved in offering gambling services. Affiliates, who promote gambling operators, must ensure that the operators they work with are licensed by the MGA. Affiliate marketers working in the gambling sector must comply with the MGA’s advertising regulations, which require affiliates to ensure that their marketing does not mislead customers and is socially responsible.
The next country to consider is Gibraltar. Although no specific permit exists for affiliates, the government strongly encourages working only with licensed operators. Affiliates must also ensure all promotions and campaigns follow strict guidelines on responsible gambling and transparency.
Let’s also consider Curaçao. This regulator has the most relaxed media affiliate licensing regulations. Affiliates do not need a separate permit for their operations but can only collaborate with licensed casinos. Nonetheless, regulatory authorities closely monitor companies’ adherence to responsible marketing practices and take all necessary actions to prevent money laundering. Here is a comparison table with the main differences in regulations across various jurisdictions:
| Jurisdiction | Media Affiliate License | Regulation Requirements |
|---|---|---|
| Romania | Affiliate marketers promoting licensed online gambling services must obtain a Class II License from the National Gambling Office (ONJN) | The application process requires comprehensive documentation and adherence to strict compliance obligations. Also, technical and operational requirements must be met to ensure compliance with Romanian gambling regulations. |
| Greece | Affiliate marketers promoting licensed online gambling services are required to obtain a Suitability License from the Hellenic Gaming Commission (HGC) | For operators aiming to offer online gambling services in Greece, the HGC provides two types of licenses:Type 1 License: Covers online betting activities. Type 2 License: Pertains to online casino games and lotteries.To legally promote online gambling services in Greece, affiliates must:Submit an application to the HGC’s Information System. Pay the registration fee to be listed in the HGC’s Affiliate Register. Provide necessary documentation |
| UK | Generally, affiliates themselves do not need a gambling license in the UK as they are not directly involved in offering gambling services or taking wagers. However, affiliates must ensure they promote licensed gambling operators that hold a valid license from the UKGC. | Affiliate marketers working with gambling operators must still adhere to UK regulations. |
| Malta | Might be required in some cases | Cooperation only with licensed online casino brands. |
| Gibraltar | Not required | The government strongly requires working only with licensed operators. |
| Curaçao | Not required | Cooperation with licensed online casinos and betting websites. |
We have listed not all jurisdictions where you must obtain separate affiliate & marketing gambling licenses. Many local markets have strict licensing requirements, as shown in the sections below.
Gambling Marketing Regulations in Canada
In Canada, regulating iGaming advertising is managed separately by each province. Two primary regulatory bodies are the Alcohol and Gaming Commission of Ontario (AGCO) and Loto-Québec. The fundamental rule that advertisers must adhere to is ensuring honesty and targeting audiences aged 19 and older.
Public figures are also prohibited from endorsing gambling activities or suggesting that their success is attributable to online casinos or sports betting. All advertisements must include detailed information about responsible gambling and provide helplines for individuals experiencing gambling addiction.
Gambling Marketing Regulations in Spain
Spain has strict media affiliate licensing regulations for companies that advertise online casinos and sports betting. The Dirección General de Ordenación del Juego (DGOJ) oversees this activity. Gambling advertisements are permitted on television and radio only between 1:00 a.m. and 5:00 a.m.
It is prohibited to engage athletes or influencers in gambling promotions. All advertising campaigns must also include detailed information about the risks of addiction and the importance of responsible gambling.
According to the latest updates, an amendment to the Law on the Regulation of Gambling (LGCA) is being planned, which will introduce fines ranging from 10,000 EUR to 150,000 EUR for advertisers who fail to comply with these rules.
Gambling Marketing Regulations in Germany
In Germany, a license is required to advertise online gambling services. This authorization must be issued by the Joint Gambling Authority (GGL). Operators and affiliates must avoid misleading information in their advertisements and must not target minors. Advertising sports betting during live-streaming sporting events or peak television viewing hours is also prohibited. Plus, Google’s advertising policy in Germany supports the Joint Gambling Authority (GGL) by prohibiting gambling ads from companies that do not hold a valid license issued by this regulator.
Gambling Marketing Regulations in France
The French gambling authority, Autorité Nationale des Jeux (ANJ), informally oversees the marketing activities related to online gambling in France. Specifically, the use of athletes or influencers in gambling advertisements is discouraged, as their audiences frequently include minors (ages 13-17). It is also prohibited to display gambling company logos on children’s jerseys. Branded sponsorship is only allowed within sports venues and in their immediate vicinity.
Gambling Marketing Regulations in Italy
In Italy, online gambling advertising is controlled by the national authority, Agenzia delle Dogane e dei Monopoli (ADM). Anyone planning to engage in advertising in this field must obtain an appropriate affiliate & marketing gambling license.
Advertising for sports betting and online casinos is prohibited during peak hours on television. The participation of well-known figures in advertising is also prohibited. Advertising must target an audience over 18 years old and include information about gambling addiction and help available if needed. Violating marketing rules or operating without a license may lead to significant fines and sanctions for operators and affiliates.
Gambling Marketing Regulations in Africa
Gambling advertising regulation in Africa varies somewhat across different regions. In short, all regions have strict rules regarding gambling marketing. Each territory has its local regulatory bodies that control this market. The key aspect to note is the prohibition of using athletes and celebrities in advertisements.
On top of that, advertisements must include detailed information about help for gambling addiction. Keep in mind that the promotions should adhere to ethical standards and should not target vulnerable social groups.
SUCCESS!
If you comply with all regulations, your license will be issued, allowing you to begin operations
Steps to Ensure Compliance in Gambling Marketing
A solid online casino should closely learn international affiliate regulations in gambling. Following all regulator requirements to receive a license and operate legally is crucial. We have listed several steps to ensure compliance with laws in gambling marketing:
You should verify all details and requirements for advertising in the region in which you plan to operate. To simplify the procedure, you may contact us, and we will provide you with professional legal expertise.
Check the experience of your affiliate partners. Reviewing the marketing companies’ license documents, litigation history, and executed contracts is crucial.
Check your system’s level of compliance with your jurisdiction’s requirements. This applies to both the licensing process and the hiring of employees.
Do not forget about the necessity of keeping records of all advertising activities and operations.
Stay updated on legislative changes to avoid fines and sanctions from regulatory authorities.
By contacting our company, you will receive full support in obtaining the necessary affiliate & marketing gambling licenses to advertise online casinos and betting sites in any jurisdiction. Cooperation with us allows you to promote your services or work with gambling businesses as a marketing partner legally, without worrying about sanctions or fines.
Top Online Gambling Jurisdictions
If you plan your marketing strategy, you should pick the market for operation and realize local and international regulations in gambling. There are a bunch of jurisdictions for legal work, and they have various legal requirements. Below, we have listed a few top-notch jurisdictions our clients frequently choose.
Anjouan
The Anjouan Betting and Gaming Commission issues this license, which enables gambling companies to operate on the island and in other jurisdictions worldwide. The main benefit of obtaining a license in this jurisdiction is the speed of processing. You can receive the necessary permit in 3 to 4 weeks. Holding the Anjouan license, companies can provide online casino services, sports betting activities, poker, bingo, etc.
Curaçao
Curaçao is one of the well-known Gaming licensing jurisdictions worldwide. The Curaçao Gambling Control Board provides licenses for sports betting websites, online casinos, poker rooms, and other activities. The Government of Curaçao provides simple requirements for obtaining a permit at an affordable price.
Kahnawake Gaming License
The Kahnawake Mohawk Territory has a flawless reputation as a highly respected gambling jurisdiction. The license from the Kahnawake Gaming Commission is one of the most solid and prestigious on the market. Online casinos, sports betting websites, or gambling providers may apply for a license in this jurisdiction. As of 2025, this regulator has issued 250+ permits for various companies. The licensing procedure is straightforward. Additionally, license owners may count on zero-income tax.
Tobique Gaming License
The Tobique gambling license is a relatively new permit on the global market. This license is a good call for startups and new casinos since the local regulator (the government of Tobique) provides competitive tax rates and an affordable price – 36,000 EUR. Casino operators may obtain the necessary license in 4 weeks and quickly join the market.
Isle of Man Gaming License
The Isle of Man Gambling Supervision Commission (GSC) is responsible for issuing the online gambling license here. A license from this regulator allows online casinos and sports betting sites to operate both within the island and internationally. However, this jurisdiction enforces stringent regulatory standards, providing license holders with an excellent reputation and high trust among players.
The GSC offers two types of licenses: B2B and B2C. License holders benefit from low corporate taxes and zero tax on gambling profits. Although the licensing process takes longer than in other jurisdictions, it provides significantly greater advantages.
Malta Gaming License
Malta is a top-rated jurisdiction for obtaining a gambling license for casinos and sports betting sites. The regulator here has favorable requirements but maintains strict control over the activities of gambling companies. Additionally, there are beneficial media affiliate licensing regulations.
Obtaining a permit here takes from six months to a year (faster with our legal assistance), but this permit will grant you a strong reputation and recognition in the international market. A favorable tax policy and strong operational support in this jurisdiction are also supplemental advantages of obtaining a license in.
Gibraltar Gambling License
Gibraltar is also a well-known jurisdiction for obtaining a gambling license. This country is ideal for companies aiming to operate in the European market. The Gibraltar Gambling Commission oversees the issuance of permits in this jurisdiction.
This regulator enforces some of the strictest regulatory standards, meaning that companies wishing to obtain a license must have a flawless reputation and proven experience in the gambling industry. Operators must also comply with responsible gambling rules and implement strict anti-money laundering measures.
The licensing process is quite complex and lengthy, but companies can benefit from a zero tax rate on gambling profits (only a small corporate tax applies). Additionally, the regulator provides reliable protection and strong support to licensed companies.
Our Legal Pilot team will assist you in opting for the jurisdiction for gambling company registration and obtaining the necessary permit for activity. Additionally, we explain all media affiliate licensing regulations for advertising in the region and assist in receiving appropriate permits.
