We have prepared a detailed guide that covers all questions regarding Online Gaming marketing. Our article will explain the legal operation of Affiliate Marketing companies in various jurisdictions.
Online Gaming Affiliates: Get Licensed, Get Legal, Get Paid More
In many countries, companies that promote online gaming must follow different rules. These rules vary from country to country. In some places, companies need to register with the local gambling authority. In others, they must get permission for affiliate marketing, which can include licenses or meeting other legal requirements. Moreover, in regulated markets, it is essential to collaborate with licensed operators in the relevant country of operation. Some countries, such as Netherlands, the UK, and various states in the USA, have stricter regulations than other leading jurisdictions.
Do you have questions about the necessity of licensing for affiliate marketing companies in the online gaming sector? Here are the key reasons why obtaining a specialized permit is essential:
Legal Pilot can assist you in obtaining the Affiliate Permission necessary to operate in compliance with online gaming marketing regulations in your chosen markets. We have partnerships in highly rated jurisdictions and can help you swiftly obtain the required permit for your activities.
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Online Gaming Affiliate: Permissions, Requirements, and Regulations
Before promoting online casino services, it is essential to understand local regulations regarding Online Gaming Affiliates. We have outlined the legal requirements for gambling marketing in top-rated markets, emphasizing the key details.
Our lawyers have more than 7 years of experience and understand gambling affiliate licensing requirements in multiple regions.
Let’s begin with Greece and Romania. Both countries have specific requirements for media affiliate licensing. If you plan to offer marketing services for gambling companies in these regions, you will need to obtain official permits, namely, licenses. Fortunately, Legal Pilot operates in these jurisdictions and can assist you in acquiring the necessary gaming licenses for affiliates.
Both countries have strong regulatory frameworks for online gambling and a complex licensing process. Online Gaming Affiliates with licenses from these regulators can access the numerous licensed operators within the country of operation, leading to high revenues.
Legal Pilot is a legal company that helps media companies get online gaming affiliate marketing licenses. We have a lot of experience in this area, which means we understand the legal details and challenges. This expertise allows us to obtain the necessary permits on favorable terms. Below, we explain important information about media affiliate licenses in Greece and Romania.
The Greek Online Affiliate License
In Greece, the Hellenic Gaming Commission (HGC) regulates gambling websites and issues licenses to Online Affiliate Partners for casinos and sports betting. To provide affiliate services, you must obtain an Affiliate License, register in the HGC’s Register of Affiliates, and sign a cooperation agreement.
The Greek Affiliate License permits you to promote gambling services from licensed gaming operators in Greece, provided you comply with HGC requirements.
Benefits of obtaining a gambling affiliate license in Greece include:
- Well-regulated market. HGC closely regulates all online gambling activities, including media affiliate companies, ensuring your company operates in a stable environment with a positive reputation.
- Extensive Licensing Opportunities. Greece is an attractive jurisdiction for media affiliates looking for legitimate work opportunities in the European country’s gambling market.
- Increasing Market. The online gambling market in Greece is growing, leading to an increased demand for affiliate marketing services. As a result, there are more business opportunities available.
Our company can assist you in obtaining an Online Affiliate License for legal media activities. We collaborate with local partners in Greece to simplify your entry into the market.
The Romanian Online Affiliate License
Romania is an attractive jurisdiction for obtaining a license to promote online gambling activities. Similar to the Greek Affiliate license, a key advantage is that both local media companies and those based in the EU can apply for the Romanian Affiliate License. This license is a Class II permit issued by the Romanian National Gambling Office (ONJN).
Affiliate companies must enter into formal agreements with licensed casino operators and ensure their marketing activities comply with responsible gambling standards and anti-money laundering regulations.
Holding this Online Affiliate License allows you to operate in Romania within the high-revenue market. With our assistance, the application process becomes much quicker and more straightforward.
Regulatory Frameworks Across Other Key Markets:
Let’s take a look at the United Kingdom:
Affiliate marketers working with gambling operators must adhere to UK regulations, which include:
- Compliance with advertising rules set out by the UK Advertising Standards Authority (ASA).
- Ensuring that their marketing does not encourage underage gambling or target vulnerable individuals.
- Promoting responsible gambling messages in their content.
- Ensuring that the gambling operators they work with are licensed by the UK Gambling Commission.
Next, let’s explore how affiliates operate in Malta, a top-rated jurisdiction for casino operators. Affiliates in Malta do not need a separate license from the Malta Gaming Authority (MGA) unless they are directly involved in offering gambling services. However, they must ensure that the operators they collaborate with are licensed by the MGA. Affiliate marketers in the gambling sector must comply with the MGA’s advertising regulations, which require that their marketing does not mislead customers and is socially responsible.
Now, let’s consider Gibraltar. While there is no dedicated affiliate license, the jurisdiction places a strong emphasis on responsible and transparent marketing. Affiliates are expected to work exclusively with licensed operators and must ensure that all promotional activities comply with strict standards for consumer protection and responsible gambling.
Finally, let’s look at Curaçao. Historically known for its more or less relaxed regulatory approach, Curaçao does not currently require affiliates to hold a separate license. However, affiliates are expected to work with properly licensed casinos and must ensure their marketing practices are transparent and responsible. With new gambling reforms underway, the regulatory framework is tightening — and increased oversight of affiliate activities is anticipated.
Here is a comparison table highlighting the main differences in regulations across various jurisdictions:
| Jurisdiction | Media Affiliate License | Regulation Requirements |
|---|---|---|
| Romania | A Class II license from Romania’s ONJN is mandatory for affiliates promoting licensed Online Gaming Operators. | The application process involves submitting detailed documentation and meeting stringent compliance standards. Additionally, applicants must fulfill specific technical and operational requirements to align with Romanian gambling regulations. |
| Greece | Affiliate marketers promoting licensed online gambling services in Greece are required to obtain an Online Affiliate License from the Hellenic Gaming Commission (HGC). | In Greece, affiliate marketers who want to promote licensed online gambling services must get approval from the Hellenic Gaming Commission (HGC) under the Type 2* License. To do this, they need to: 1. Submit an application through the Hellenic Gaming Commission (HGC). 2. Submit all required documentation, including evidence of payment of the applicable fees to the Hellenic Gaming Commission (HGC). *For context, the HGC issues two types of licenses for gambling: Type 1 is for online betting, and Type 2 includes online casino games, lotteries, and affiliate marketing. |
| UK | Not required | They must adhere to local laws and promote licensed gambling operators regulated by the local authority. |
| Malta | Not required | They must adhere to local laws and promote licensed gambling operators regulated by the local authority. |
| Gibraltar | Not required | They must adhere to local laws and promote licensed gambling operators regulated by the local authority. |
| Curaçao | Not required | They must adhere to local laws and promote licensed gambling operators regulated by the local authority. |
This is not an exhaustive list of all the jurisdictions where we operate and where compliance with local laws is necessary to legally function as an Online Affiliate Marketer. Many local markets have strict permission and legal requirements, as detailed in the sections below.
Online Gaming Marketing Regulations in Canada
In Canada, affiliate marketing for iGaming is regulated at the provincial level, with each province having its own regulatory framework. In Ontario, the Alcohol and Gaming Commission of Ontario (AGCO) oversees affiliate licensing for iGaming through its subsidiary, iGaming Ontario (iGO). Affiliates must register with the AGCO to promote online gaming operators legally, ensuring compliance with the Registrar’s Standards for Internet Gaming. In Quebec, Loto-Québec regulates gaming activities, but specific affiliate licensing requirements are less defined, and affiliates typically work under the oversight of operators licensed by Loto-Québec or the Régie des alcools, des courses et des jeux.
Online Gaming Marketing Regulations in Spain
In Spain, affiliate marketing of online casinos and sports betting is regulated by the Dirección General de Ordenación del Juego (DGOJ). Affiliates must comply with the DGOJ’s strict regulations under the Law on the Regulation of Gambling (Ley 13/2011). This includes registering with the DGOJ and ensuring all promotional activities adhere to legal standards for responsible gambling and transparency.
Online Gaming Marketing Regulations in Germany
In Germany, affiliate marketing of online gambling services requires operators and affiliates to promote only operators licensed by the Joint Gambling Authority of the Federal States (GGL) under the Interstate Treaty on Gambling 2021 (GlüStV 2021). Affiliates must ensure advertisements are not misleading and do not target minors or vulnerable groups. A specific advertising license is not required, as the GGL regulates marketing through operator licenses and ancillary provisions. Additionally, Google’s advertising policy in Germany supports the Joint Gambling Authority (GGL) by prohibiting gambling ads from companies that do not hold a valid license issued by this regulator.
Online Gaming Marketing Regulations in France
In France, affiliate marketing of online gambling services is regulated by the Autorité Nationale des Jeux (ANJ) under the French Gambling Act. Affiliates must promote only ANJ-licensed operators and ensure advertisements comply with responsible gambling principles, avoiding content that targets minors or vulnerable groups. Marketing campaigns must not use misleading information and should include responsible gambling messages.
Online Gaming Marketing Regulations in Italy
In Italy, affiliate marketing of online gambling services is regulated by the Agenzia delle Dogane e dei Monopoli (ADM). Affiliates must promote only ADM-licensed operators and comply with strict advertising regulations, ensuring promotions do not target minors and include responsible gambling messages. Advertising of gambling, including sports betting and online casinos, is generally prohibited across most media, with limited exceptions for specific channels and formats approved by the ADM.
Online Gaming Marketing Regulations in Africa
Affiliate marketing of online gambling services in Africa is regulated by local authorities in each country, with rules varying significantly across jurisdictions. Affiliates must promote only operators licensed by the relevant national or regional regulatory body and comply with local advertising laws, ensuring promotions do not target minors or vulnerable groups and include responsible gambling messages where required.
SUCCESS!
If you follow all regulations, your permission will be granted, allowing you to start operations.
Steps to Ensure Compliance in Gambling Marketing
A solid online casino should closely learn international affiliate regulations in gambling. Following all regulator requirements to receive a license and operate legally is crucial. We have listed several steps to ensure compliance with laws in gambling marketing:
You should verify all details and requirements for advertising in the region in which you plan to operate. To simplify the procedure, you may contact us, and we will provide you with professional legal expertise.
Check the experience of your affiliate partners. Reviewing the marketing companies’ license documents, litigation history, and executed contracts is crucial.
Check your system’s level of compliance with your jurisdiction’s requirements. This applies to both the licensing process and the hiring of employees.
Do not forget about the necessity of keeping records of all advertising activities and operations.
Stay updated on legislative changes to avoid fines and sanctions from regulatory authorities.
By contacting our company, you will receive full support in obtaining the necessary affiliate & marketing gambling licenses to advertise online casinos and betting sites in any jurisdiction. Cooperation with us allows you to promote your services or work with gambling businesses as a marketing partner legally, without worrying about sanctions or fines.
Top Online Gambling Jurisdictions
If you plan your marketing strategy, you should pick the market for operation and realize local and international regulations in gambling. There are a bunch of jurisdictions for legal work, and they have various legal requirements. Below, we have listed a few top-notch jurisdictions our clients frequently choose.
Anjouan
The Anjouan Finance Authority issues this license, which enables gambling companies to operate in a great number of jurisdictions worldwide. The main benefit of obtaining a license in this jurisdiction is the speed of processing. You can receive the necessary permit in 3 to 4 weeks. Holding the Anjouan license, companies can provide online casino services, sports betting activities, poker, bingo, etc.
Curaçao
Curaçao is one of the well-known gaming licensing jurisdictions worldwide. The Curaçao Gaming Authority provides licenses for sports betting websites, online casinos, poker rooms, and other activities. The Government of Curaçao traditionally offered simple requirements for obtaining a permit at an affordable price.
Recently, however, the Government of Curaçao has implemented a more complex licensing regime, which requires compliance with both local and international Anti-Money Laundering (AML) and Countering the Financing of Terrorism (CFT) regulations. Applicants must now undergo enhanced due diligence procedures, including background checks for key persons and disclosures regarding Source of Funds and Source of Wealth.
Despite these enhanced regulatory requirements, the Curaçao license remains one of the top offshore licenses globally, offering a recognized legal framework for operators to conduct online gaming activities around the world.
Kahnawake Gaming License
The Kahnawake Mohawk Territory has a flawless reputation as a highly respected gambling jurisdiction. The license from the Kahnawake Gaming Commission is one of the most solid and prestigious on the market. Online casinos, sports betting websites, or gambling providers may apply for a license in this jurisdiction. As of 2025, this regulator has issued 250+ permits for various companies. The licensing procedure is straightforward. Additionally, license owners may count on zero-income tax.
Tobique Gaming License
The Tobique gambling license is a relatively new permit on the global market. This license is a good call for startups and new casinos since the local regulator (the government of Tobique) provides competitive tax rates and comparatively affordable prices. Casino operators may obtain the necessary license in 4 weeks and quickly join the market
Isle of Man Gaming License
The Isle of Man Gambling Supervision Commission (GSC) is responsible for issuing the online gambling license here. A license from this regulator allows online casinos and sports betting sites to operate both within the island and internationally. However, this jurisdiction enforces stringent regulatory standards, providing license holders with an excellent reputation and high trust among players.
The GSC offers two types of licenses: B2B and B2C. The tax regime is straightforward, with no corporate tax levied on gaming companies incorporated in there. As for gaming-specific taxation, it is applied only to the gross gaming yield—ranging from 0.1% to 1.5%—rather than on total revenue. Although the licensing process takes longer than in other jurisdictions, it provides significantly greater advantages.
Malta Gaming License
Malta is a top-rated jurisdiction for obtaining a gambling license for casinos and sports betting sites. The regulator here has favorable requirements but maintains strict control over the activities of gambling companies. Additionally, there are beneficial media affiliate licensing regulations.
Obtaining a permit here takes from six months to a year (faster with our legal assistance), but this permit will grant you a strong reputation and recognition in the international market. A favorable tax policy and strong operational support in this jurisdiction are also supplemental advantages of obtaining a license in.
Gibraltar Gambling License
Gibraltar is also a well-known jurisdiction for obtaining a gambling license. This country is ideal for companies aiming to operate in the European market. The Gibraltar Regulatory Authority oversees the issuance of permits in this jurisdiction.
This regulator enforces some of the strictest regulatory standards, meaning that companies wishing to obtain a license must have a flawless reputation and proven experience in the gambling industry. Operators must also comply with responsible gambling rules and implement strict anti-money laundering measures.
The licensing process is quite complex and lengthy, but companies can benefit from a zero tax rate on gambling profits (or very low, depending on the jurisdiction), and only a small corporate tax applies. Additionally, the regulator provides reliable protection and strong support to licensed companies.
Our Legal Pilot team will assist you in opting for the jurisdiction for gambling company registration and obtaining the necessary permit for activity. Additionally, we explain all media affiliate licensing regulations for advertising in the region and assist in receiving appropriate permits.
